Intelligent website design is imperative when creating a website or blog with a strong brand. This will intrigue visitors and keep them surfing through your pages and not just bouncing away after seeing the homepage. Infolinks reviewed its top 200 earning websites to compare fonts, background colors and graphics. The results are not only interesting but useful to take note of if you’re looking to create a spectacular design and layout.
After examining the data, Infolinks discovered more similarities appear throughout each category than differences. For example, out of the top 200 highest earning websites Infolinks reviewed, 167 have a white background. Of those 167, 83.5% have a white background and a grey border and 14.5% are entirely white. Only 2% of the websites are entirely black including background and border color.
While fonts are fun to play around with, from the numbers it seems that the safer the font the better. After all, cursive fonts are harder to read. “Web safe fonts” as they’re called, are generic fonts that work across all browsers and are used across all major operating systems. 78% of the 200 sites examined are written in web safe fonts. This leaves only 12% of all fonts accounted for as non-traditional fonts (think Droid Sans or Cherry Cream Soda).
A website needs to be beautifully crafted in terms of brand design and user engagement, but it also needs to display eye-catching images. Within 2-3 seconds a visitor has already decided whether to stay on your site or not. Learning from the data, it looks like having pictures above the fold is one way to lure your readers into staying on your site. 89% of the websites reviewed in this study have images above the fold.
The data reveals that simple colors, worthy photos and traditional, web safe fonts do the trick for the top 200 highest paid websites on Infolinks. A whole lot of flash may be too much for your readers (take a cue from Infolinks’ rebranding).