Controversy, it takes guts and can propel your blog to great heights if well received or turn off too many readers if it’s a flop. Depending on your blog’s theme, taking a risk with controversial blogging post may be the edge you need in Social Media platforms to garner new readership and turn up the volume on your voice and viewpoints. However, successfully pulling off controversy is an art and you should heed a few rules before taking the plunge. Take a cue from Ol’ Blue Eyes, “Regrets, I have a few, but then again too few to mention.” Keep this lyric in your head when constructing a post that may turn some readers off – don’t write something that you will regret. To keep your writing “regret-free” apply these 7 tips.
The Rules of Controversial Blogging
1. Sleep on it
There are two rules: never go to sleep angry and never publish a blog post when you’re fuming. Although your emotion can fuel some very good writing and interesting points, its best to let the dust settle to be sure that you can stand behind your words. A good edit the next day and a good night’s sleep can provide clarity and sanity to your blogging.
2. Get a second opinion
Employ one of your most diplomatic friends or even someone who may have an opposing view to give insight. One-sided and offensive writing will limit the audience who can truly appreciate your righteous indignation.
3. Avoid stereotypes
Generalizations are dangerous and can cause a kind of controversy that you really don’t want. It’s a big no-no to group people together in your controversial post. Instead, be as specific as possible. This will give your writing more credence and ensure that people will finish reading everything you have to say instead of being immediately turned off by your over generalization.
4. Hostility in Moderation
Avoid at all costs using rude and hateful speech. If your message is valid, it doesn’t have to include unkind words. The truth will be strong enough on its own. Plus colorful language can create problems with different advertising channels that may not want to be associated with wording that is deemed hateful or inappropriate.
5. Back it up
Do your research and find out what others have to say about what has got your all fired up under the collar. Find numbers and facts to support your message and link to others who can back up your message to amplify your point. An educated rant is much more alluring than just listening to someone’s ignorant kvetch.
6. Be Courageous
Own it and stand behind your message. If you’ve followed all the tips above then your will should be fortified. Prepare for some readers to have strong and differing opinions than yours.
7. Keep your cool
Not everyone will exercise the same amount of self-control and respect as you, but don’t lose your cool. You’ve stood your ground and shared your thoughts; don’t give in to internet trolls that may not show you the same courtesy. Giving in to petty arguments on comment threads and social media will only weaken your stance. Stay cool as a cucumber. Good luck!