Facebook is, by far, the largest social network today. With 1.79 billion active users, and counting, the social media titan now has more users than the entire population of China (1.40 billion).
With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. But in this day and age, its standing as the number one social media platform also begs the question: How do you stand out from the rest of content vying for users’ limited time and attention?
One of the keys to cutting through the noise on Facebook is understanding one fundamental concept: Facebook advertising is not synonymous with Facebook marketing. While the former entails launching an ad campaign, the latter requires engaging in actual conversations with users and building connections with your audience.
Some of the ways you can do this include:
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Focusing on what matters to your fans–versus what matters to you
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Join a conversation on a trending topic
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Provide links to useful and valuable posts and guides
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Host timeline contests to boost engagement
