Scribd is the world’s largest digital library of original writings and documents. Scribd has made it easy to share and discover entertaining, informative and original written content across the web and mobile devices. A top 100 website with more than 90M monthly users,Scribd’s mission is to transform reading and publishing in the 21st century.
Objective:
Scribd was seeking a monetization solution that did not affect user experience negatively. The Infolinks InSearch unit delivers both the value of a high performing ad unit as well as SEO and user navigation benefits. It leverages an inbound search query to generate a highly targeted ad tailored to a particular user’s intent at that moment. “We had been approached by numerous companies offering ad unit solutions in the past but it was Infolinks that had the best solution to meet our challenges,” said Scribd’ s Ad Operations Manager, Matt Alecock. The InSearch unit provided a way to add incremental revenue to our page visits without cannibalizing existing display revenue,” explained Matt Alecock.
Results:
The InSearch ad unit delivered impressive yield, and within a few weeks it was deployed across all Scribd pages globally. “In many cases, the InSearch unit is the most valuable ad unit on the page,” said Alecock. The unit also turned Scribd search queries into a significant source of revenue in countries where this was not always possible, thanks to the fact that Infolinks operates in 128 countries. “The InSearch product continues to be a huge win for us,” added Matt.