During the year we spend so much of our time on the web, but how do the holidays effect our online habits? To prepare for the upcoming season, Infolinks pulled some numbers and facts about online user engagement during last year’s holidays in hope it would shed some light on what the future has to offer.
What do People Click on During the Holidays?
The trends are quite interesting, for example, while during Cyber Monday there was a 5% increase in traffic, Christmas Day showed the sharpest decrease with a 21% difference. Cyber Monday represented the sharpest increase in ad engagement, while advertisers surprisingly spent most of their budgets on New Year’s Eve rather than Christmas Day.
When looking at searched keyword trends, we discovered that over Thanksgiving users searched for turkey jokes and on new years eve cab services enjoyed a sharp increase of popularity. Food and beverage sites saw the sharpest increase on Thanksgiving, while shopping sites experienced the highest income on Black Friday and Cyber Monday.
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