Selecting the right niche for website owners and bloggers can be challenging. While the right subject can bring success, the wrong choice won’t get the website off the ground. The Infolinks real-time bidding system allows trending categories to fluctuate with events. Infolinks reviewed the categories in its database according to impressions and revenue to see which categories shine through November 2012 and what the contributing factors might be.
The top five earning categories in Infolinks’ database for November are Home & Garden, Books & Literature, Finance, Real Estate and News. Each of these categories increased at least 150% over their earnings in the last month. From the Presidential elections to Hurricane Sandy and everything in between, these varying events stirred up the numbers in November.
This Month’s Top Niche Topics
Home & Garden is 215% more profitable this November than it was one month ago. This may be due to the ever-nearing holiday season. Thanksgiving preparations came and went. Books & Literature increases profitability by 213% this month. Again, with the holidays fast approaching more and more people are starting to look for ways to give and purchase gifts. Tablets are hot on the market right now with a new one being introduced almost weekly. This means an increase in online magazines and e-books.
There is hardly a time when finance is not on everyone’s mind but this is especially true in the US right now after the elections. Voters are thinking about America’s debt and increased spending which may be the reason why Finance surges up to 192% this month versus last month. Unfortunately Hurricane Sandy brought with her a high demand for relocation, refurbishing and the purchasing of new homes. Real Estate sees 182% growth in profit comparatively.
Trends are created by events which are reported by the news. The category News is 172% more gainful than last month. There has been a lot going on in America over the past two months and its showing up on the web and showing up in increased earnings. November brings these increases but next month is a whole new ball game.
Trends Are Always Changing
Overall, each category from Home & Garden to News saw significant gains because of current events in America. Some of them historical, the elections and Hurricane Sandy, and some of them annual, like holiday shopping. Either way, the numbers prove that there is a direct link between news, culture and online earnings, which is ever changing.